Friday, January 24, 2014

Why is my home the ONLY ONE in the neighborhood that hasn't sold???

If your home isn't selling I suggest you review the info-graphic below and have an honest discussion with your real estate professional.



Data provided by ActiveRain.com.

ActiveRain is an online community of real estate professionals who exchange best practices, write real estate blogs, and get free education from the industry and their peers.

#1 OVERPRICING - pricing a home can be complicated and if you worked closely with your broker to establish the initial listing price it may be time to do another market analysis.  The real estate market can be fickle and some neighborhoods are much more susceptible to seasonal sales trends.  If you didn't listen to your broker at first, it's time to change the price.

If you're confident the home is priced right you'll need to take a look in the mirror...

#2 SHOWING AVAILABILITY - If buyers can't see your home, they won't buy it.  Believe me, I know how frustrating it is to have strangers tromping through your home at what seems the most inconvenient times, but you MUST make it easy to see your home.  This is the FIRST IMPRESSION the buyer has regarding how easy or difficult this purchase process is going to be.   Don't ask for 24 hours notice, don't refuse to show your home on evenings and weekends (buyers work, too). Make sure you've made arrangements for any obstacles to showing your home (pets, guests, odd work hours). If you make it difficult to show your home I guarantee both the buyer and the broker are thinking, "I wonder if they're going to be this uncooperative during our transaction?"  Ask your real estate professional if they have a showing service that allows buyer's agents to set-up showings 24 hours a day, 7 days a week.  It's important that every aspect of the showing process be simple and straightforward and clearly states, WE WANT TO SELL OUR HOME.

#3 EWWWW  - First impressions are everything. It's not easy for any real estate professional to have this conversation with a client but it has to be done.  If you're house smells like wet dog, the "air freshener" is not going to help. If your pet has peed on the carpet, it's time to replace it and have a friend care for your pet.  I truly am sorry if you have a condition that requires you to use medical marijuana but you MUST NEVER smoke inside your home (that goes for cigarettes, too).  It may cost $30 a month to store some of your things somewhere else but that's a small cost when compared to the delay in selling your home.  You hired a real estate professional for a reason, LISTEN to what they have to say. 


#4 BEING STUBBORN OR UNREASONABLE DURING NEGOTIATIONS - First take a deep breath... One important reason you hired a real estate professional to sell your home, was to create an  "arms length" transaction.  Buying and selling a home can be very emotional and buyers can seem unreasonable.  Remember, they are likely making the largest purchase of their life and want to be sure they're making the right decision.   Having a real estate professional handle the negotiations allows the emotions to be tempered on both sides of the transaction.  Every request by the buyer is not because they're jerks or that they're trying to steal your home.  Trust your broker to give you the insight you need during the negotiations.


#5 YOUR HOME CAN'T BE FOUND ON THE INTERNET - This one isn't shown on the info-graphic but I believe it is a much larger issue than many think.  97% of buyers are using the internet to search for homes (I believe it's 100%).  When choosing a real estate broker be sure they are tech savvy enough to ensure your home can be found on every real estate website and that the data is accurate.  Consider these items:

Thorough and accurate data is a must.  All fields in the listing should be filled out and accurate.  Ask your broker to print out your listing and compare it to the entry form to ensure all items are correct.  When buyers and their agents are searching for homes they are putting in search criteria and if it is incorrect in your listing, your home will be eliminated from their search results.

Attractive and correctly ordered pictures.  In our multiple listing service (MLS) an agent can enter up to 35 pictures, BUT, when that information is shared to sites like Zillow, Trulia and others only the first 10 or 15 pictures may transfer.  It is important that the 'money' shots are the first in the series.

If you're thinking of selling a home in the Denver Metro Area please contact me.  I would love to assist you in making the process as easy and stress free as possible.

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